particularly using GoHighLevel and custom CRM setups, to capture, segment, and follow up on inbound leads. Ontop Agency also develops and deploys conversational AI agents that qualify prospects, answer questions, and book appointments across channels such as websites, WhatsApp, and social media. In addition, the team engineers fast, API-integrated landing pages and funnels aimed at improving conversion rates and lead quality. By integrating analytics, attribution, and automation into a single architecture, Ontop Agency helps clients turn advertising spend into measurable revenue and scalable pipelines.