Company Performance Metrics
Ainult Ilusad Asjad is a creative design and craft brand that produces and retails handmade jewelry, knitwear, textiles, and art objects. The company offers earrings, necklaces, brooches and other accessories featuring graphic and folk-inspired motifs. Its collection also includes knitted hats, mittens, scarves and baby items, as well as home
textiles such as cushions, rugs, clocks and coasters. In addition, Ainult Ilusad Asjad creates lacework under the Hiiu Pits line and publishes patterns and instructions for traditional knitting and embroidery. Many designs draw on regional Estonian heritage, making the products relevant for customers interested in local craft traditions. Sales take place through an online shop and selected physical retail points.