Company Performance Metrics
Afroani is an e-commerce brand that offers haircare products, tools, and accessories for textured and curly hair. The company focuses on clean, vegan-friendly haircare formulations that exclude sulfates, parabens, silicones, and artificial colorants. Its product range includes hair masks, hair oil, solid shampoo bars, and curated treatment sets
designed to hydrate and nourish curls. Afroani also designs colorful, sustainable hair tools such as wide-tooth and shower combs, flexible detanglers, hair picks, and scalp massagers. In addition, it sells satin bonnets, satin pillowcases, scrunchies, bows, microfiber towels, claw clips, crocodile clips, hair pins, and other styling accessories to support protective and low-friction hair care routines. Afroani sells these products directly to consumers through its online shop.
