Company Performance Metrics
Adunio provides a marketing analytics platform focused on pre-launch and in-flight campaign measurement. The company offers pre-campaign creative testing that evaluates advertising content with real audiences to refine messaging and identify high-performing ads. Its tools include brand lift studies, custom surveys, and new product testing to
understand shifts in awareness, consideration, and purchase intent. Adunio also provides attention and emotional analysis using AI and facial coding to track engagement and pinpoint moments of emotional drop-off in video and static ads. Impact measurement and brand tracking capabilities help teams monitor brand and media KPIs across digital platforms through control versus exposed analysis. Advanced modelling and attribution features, including marketing mix modelling and multi-touch attribution, quantify how media and marketing activities contribute to business and brand outcomes. The platform is designed for marketing and strategy teams seeking data-driven creative and media decisions.
