Company Performance Metrics
AdFit designs and manufactures specialized accessories for freeweight training. The company focuses on reducing the negative mechanical effects of traditional barbell exercises while preserving the training benefits of foundational movements. Its primary products are the patented Manta Ray and Sting Ray barbell attachments, which distribute weight
over a wider surface area during squats and front squat variations. These devices aim to reduce stress on the neck, back, shoulders, and collarbone by changing how the bar rests on the body. AdFit serves gyms, schools, and individual lifters who want to perform high-intensity barbell work with greater comfort. The company distributes its lifting accessories through dealers and direct sales channels to customers worldwide.
