As of December 9, 2014, Addvocate merged with Trapit to create a platform for authentic employee advocacy and social selling.
What is Addvocate? Imagine you could join the conversation your employees are having about your brand, figure out who they are, and validate them for it. Addvocate makes it easy to track the social voices of your business, foster a sense of community, and empower that community to be heard.
• Identify: Follow every voice to get a picture of the larger conversation. Find out who is representing your brand on social media, so you can identify which employees can help spread your message.
• Amplify: Use your employees' voices to help you get heard. Make it easy for them by finding and suggesting content to share, and get peace of mind that the right people are sending the right message.
• Measure: See the total scope and impact of your social presence. Track each employee's reach to reward super users, encourage participation, and shape overall presence.
• Optimize: Find and tailor content to maximize reach. Evaluate your data to see what type of content is most popular with your employees and the larger audience.
Funding Rounds (2) - $2.73MUpdate
Board Members and Advisors (2)Update
|Apr 16, 2015||Business Wire - Trapit Launches New Platform for Employee Advocacy and Social Selling|
|Apr 16, 2015||TechCrunch - Following Merger With Addvocate, Trapit Launches A Combined Product For Social Sharing|
|Apr 16, 2015||Venture Beat - Trapit emerges in new identity of providing shareable content for employees|
|Mar 2, 2015||PRWeb Sitemap - Trapit Names Henry Nothhaft, Jr. As New CEO|
|Dec 9, 2014||Venture Beat - Funding Daily: Today’s tech funding news, in one place|
|Dec 9, 2014||Venture Beat - Addvocate and Trapit merge to create a brand advocacy super-engine, raise $10M|
|Dec 9, 2014||TechCrunch - Trapit And Addvocate Merge For A Content Marketing Team Up|
|Dec 4, 2014||Fast Company - 3 Ways Marketers Can Stay Informed And Inspired|
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