Company Performance Metrics
Adarta is a marketing and ecommerce consultancy that provides strategic guidance and execution support for consumer and direct-to-consumer brands. The company offers data analysis and insight generation to identify performance issues and growth opportunities across digital channels. It develops omni-channel marketing strategies covering search,
paid social, and other digital media tailored to brand objectives. Adarta manages pay-per-click advertising on platforms such as Google and Microsoft Ads, along with paid social campaigns across networks including Meta and TikTok. The firm also delivers search engine optimisation services to improve organic discovery and visibility. In addition, Adarta conducts conversion rate optimisation work, auditing websites, identifying friction points, and designing testing programmes to improve on-site performance. Its consultancy model combines strategic oversight with a network of independent freelancers to deliver specialised project and campaign support.
