Company Performance Metrics
ABM Stars is a UK B2B lead generation agency built specifically for Managed Service Providers in the UK and Ireland.
The agency runs four channels as one orchestrated campaign — addressed postal mail, telemarketing, email, and LinkedIn outreach. From its own data, accounts that receive the full multi-channel sequence convert to appointments at
roughly 6X the rate of any single-channel approach.
What is different: seven years of MSP-buyer intelligence sitting in a proprietary database. Most marketing agencies start every MSP campaign from a cold list. ABM Stars does not. Hundreds of thousands of conversations and digital interactions across UK and Ireland MSP prospects are continuously refined through LinkedIn activity signals, Companies House filings, and proprietary scoring logic.
Founded in 2012 as a digital ads business by Daniel Boss. Merged with Diyar's telemarketing agency in 2019. Specialised in MSPs post-Covid as IT-channel demand grew. Rebranded as ABM Stars in 2023-2024 to reflect the multi-channel, account-based reality.
£19.2 million of contracts won for MSP clients since 2024. The campaign delivered for client IT Backbone won the 2022 SuperOps MSP Awards "Most Innovative Marketing and Sales Campaign". Named MSP partners include Entrust IT Group, F1 Group, Bluespires, Auxilium, London Systems, and Focus IT.
Three principals own ABM Stars and work on every client account. There is no junior account-management layer between the buyer and the people running campaigns.
Who they work with: UK and Ireland MSPs over £1m annual revenue, past the referral ceiling, who need predictable monthly pipeline.
