The Pacific West Communications

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“Core Expertise: Public Relations – Events – Marketing Strategy – Research Core Industries: Virtual Worlds – Technology

BIO of Lead Strategist - Andrew Peters (aka - APLINK)

Newest Client: Metaversum, creators of the Virtual World Twinity

Bringing more than 20 years of industry experience to the table, Andrew now specialises in web 2.0 platforms and virtual worlds. Since 2005, Andrew serves as Regional Director Asia Pacific for The Pacific West Communications. Andrew is responsible for the strategic development of TPWC, overseeing client portfolios, business development and providing counsel to deliver total value-added solutions that deliver sustainable results for clients. Offices are strategically located in Australia, Singapore, Germany and the United Kingdon

Before driving the strategic direction of The Pacific West Communications, Andrew spearheaded client campaigns for an Australian integrated marketing and communication agency headquartered in Sydney. He was seen to be a sort-after resource for their Asian clients and subsequently established their first international office in Singapore. When BenQ arrived to the world as an innovative digital lifestyle brand, Andrew drove the establishment of the brand across South East Asia and Australia utilizing PR, advertising and events. The account was held for five years in the region.

Andrew has been also instrumental in founding the Internet Industry Association of Singapore (IIAS) and continues to serve as its secretariat. Members include; Yahoo, eBay, MSN, Hitwise, Genovate, NETS, Zuji Travel, Adobe amongst others. The association continues to develop relationships with international Internet groups.

Andrew has had extensive experience in B2B and B2C marketing for technology companies across Asia Pacific. His previous years were spent at multinational technology vendors including ICL (now Fujitsu), Wang Computers and Anixter. His time with successful Australian Publisher, Australian Consolidated Press exposed Andrew to the print, internet and broadcast strategies and publicity.

Recently he was appointed President for Raffles Chapter – BNI (Singapore) a global networking organisation that has 100,000 members and is represented in 34 countries. Andrew is a passionate New Zealander with an avid interest in technology and possesses an entrepreneurial attitude to both business and life.”

Source: Pacific West Communications

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