SHIFT Communications was founded in 2003. SHIFT focuses on traditional public relations and social media, and is a pioneer in the new media space. SHIFT created the worldâ€™s first Social Media News Release, a template adopted by companies such as Verizon, Coca-Cola, Cisco, etc. The Agency has also developed a template for Social Media Newsrooms and launched a custom Facebook newsreader application. Several agency staffers maintain blogs, including one of the principals, whose PR-Squared blog (started in 2004) is listed among AdAgeâ€™s Power150.
SHIFTâ€™s public relations and marketing communications services bolster clients’ marketplace reputation and produce measurable results that lead to increased revenues. The independent, social media-minded agency works with both start-ups and established companies competing in a variety of technology, business-to-business and consumer markets. A sampling of past and present clients includes Yelp, Novell, RealNetworks, Novartis, Oakley Sunglasses, Kaspersky Lab, etc.
SHIFTâ€™s 100 staffers are located in offices in the Boston and Silicon Valley metros.