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Racepoint Group

Racepoint Group is a global public relations agency defining the new model of communications through our deep understanding of the evolution of traditional and social media. A team comprised of passionate and creative PR professionals, we partner with our clients to deliver inspired, strategic and fully measureable communications campaigns. We create compelling content and tailor-made strategies to drive engagement, build brand affinity, influence mindshare and impact business goals.

Our worldwide headquarters is north of Boston in Waltham, Massachusetts, with offices in San Francisco, Washington, D.C., a European headquarters in London, and a global network of partners and affiliates spanning four continents.

Racepoint Group is a part of W2 Group, a global, digitally-driven marketing services and related technologies companies that helps CMOs in their new role as builders of communities and content aggregators in the new communications landscape.

Why We’re Different Racepoint Group was founded on the premise that each component of a PR campaign must demonstrably advance our clients closer to their strategic business goals. To that end, we are organized around these central tenets:

We have deep domain expertise in technology, health and science. We drill down and become experts in high-growth segments such as mobile, social commerce, security, virtualization, nanotechnology, alternative fuels, women’s health, biopharmaceuticals, next-generation medical devices, and healthcare informatics.

We have great relationships with top-tier business/trade/financial/consumer media and industry and financial analysts. Over the years our practitioners have developed extensive relationships with key media – online and offline – and research analysts whom we leverage to achieve great media coverage for our clients. We pride ourselves on our ability to provide value-added content, help shape stories and serve as a trusted resource to the media and analyst communities.

We push the creative envelope in both strategic thinking and tactical execution. Our creativity in developing distinctive narratives and innovative campaigns enables our clients to break through highly competitive markets.

We have unparalleled depth and success building and influencing digital communities and social networks. We understand the nuances of communications in a Web 2.0 world and are adept at working with online media, bloggers, social networks and e-communities to establish market leadership.

We lead our industry in the application of technology to the practice of public relations. We rely heavily on tools and methodologies – both in-house and through best-of-breed partners – to track and analyze the latest industry developments and to facilitate collaboration with our clients.

We are rigorous about establishing program goals up front and measuring our progress towards achieving them. We make sure that every campaign action is aligned with positive outcomes for our clients and we predict the results of each campaign in writing and in advance.

(Source: Racepoint Group)

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