K/F Communication’s (www.kfcomm.com) mission is to be passionately engaged (with the K/F partners active on all accounts) on a limited number of select technology companies, in order to drive those companies to leadership positions in their respective markets. K/F looks for client-partners that we believe can disrupt the status quo.
Our philosophy is simple: companies that have market-leading products or services, but lack a strategic and consistent communications strategy, can be out-positioned by aggressive competitors who win the perception and mindshare race. Additionally, we believe strongly in using PR and marketing communications as a finely targeted tool to achieve specific business objectives, rather than just getting ink.
In terms of our style, we believe that in order to be effective, it is imperative that we operate as an extension of our clients’ marketing teams. In many cases with startup companies, such as Digg, K/F has operated as the entire marketing department until the companies grow and assemble internal teams. The partners of K/F have a combined 45+ years of experience in public relations programs and positioning and strongly believe that in order to be effective, they need to be involved in day-to-day strategic planning, as well as tactical implementation. As a part of this, we spend a considerable amount of time with our clients.
Our track record over the last seven years as an agency consistently demonstrates our ability to achieve stellar results. We have secured market shifting leadership positions (e.g., Digg, Revision3, Equinix, Composite Software, Anagran, Peribit, Billeo, etc.), driven our clients to successful exits (IPO and acquisitions), and secured and nurtured respected, and in some cases, celebrity status for both the companies and executives (e.g., Kevin Rose, Jay Adelson, Larry Roberts, and Jim Green).
K/F has an excellent track record of securing differentiated market presence and leadership positions for our clients that translate into product sales, web site traffic, an increase in active users, strong buzz/word of mouth, revenues, funding and, if desired, a successful financial exit strategy for the company’s founders and employees. K/F is adept at game changing positioning and execution that helps companies go beyond early adopters to broad, worldwide consumers.
K/F has placed clients in the top technology trade press. K/F has also secured features in the top business press for young, relatively unknown companies, including The New York Times front page of the business section, The Wall Street Journal front page, a BusinessWeek cover, an Inc. magazine cover, as well as standalone features in Fortune, Forbes, The Financial Times of London, The U.K. Guardian, The Economist, The San Francisco Chronicle, San Jose Mercury News, National Public Radio, Time, Newsweek, AP, USA Today, The Boston Globe, Reuters, etc. K/F has secured broadcast coverage on the BBC, CNBC, The CBS Evening News, Bloomberg TV, The Discovery Channel, and NPR, to name a few outlets. We’ve also gained coverage in consumer media such as MTV, Time, Newsweek, XLR8R, Vibe, Vanity Fair, CNN, Women’s World, Details, and Cosmopolitan.
Additional K/F services provided include:
• Positioning / branding • Creative, consumer-oriented programs • Service / product / company launches, tours and announcements • Business, trade, consumer and broadcast press • Market and financial analyst relations • Executive speaking placement • Crisis and issues management • Market audits / competitive analysis • Opportunistic press • Marketing and PR material writing and production • Partner relations • Blog relations and monitoring • Worldwide events and promotions • Worldwide affiliate network that allows customized PR effort according to the nuances of individual markets, yet tracks back to key company and product positioning.
For more information, visit: http://www.kfcomm.com or on Twitter: @kfcomm