eLuminatePR was established in 2006 through the merger of firms eLuminate and the Goolsby Group. The agency has attracted some of the world’s largest brands and most innovative startups to its consumer product, technology and healthcare practice groups. In 2009, the company launched SmartStart PR, offering a suite of bite-size PR modules for companies that need exposure but lack the resources for full campaign engagement; (Brand) Storytelling PR, which uses a variety of online channels to engage influencers; and its proprietary PR Lab, giving clients greater access to the latest PR tools and services. The agency is based in Irvine, Calif., with a talent network that extends nationwide.
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