Cutline Communications is a boutique PR agency based in San Francisco. We started Cutline to help consumer technology companies bring their products, their companies, and their stories to life. While the words we use to tell those stories haven’t changed much, just about everything else in our industry has. The media landscape has been revolutionized, companies’ needs have become more complex, and the way we work as PR professionals has been permanently transformed.Â
We believe PR strategy should be direct and targeted. Ideas should be creative but practical. And results should be the focus. We don’t believe in cookie-cutter PR programs. We know that every company has different challenges and needs, and we work hard to understand a client’s business inside and out, so that we clearly understand the forces driving the need for PR.
And then we develop a campaign that makes sense…one client at a time. And we balance this all with foosball, happy hours, Rock Band, and a touch of humility.