“Attention PR combines top-down media relations with bottom-up social media relations to achieve both awareness and adoption. This interplay of media, when supported by original, compelling content, is what transforms static information into meaningful word-of-mouth.
By listening to, engaging in and then measuring conversations with the consumers that matter most, we are able to cultivate buzz (prospects) and word-of-mouth (customers) — virally and measurably.
It is how PR is practiced in 2008.” (Source: Attention PR)
