Atomic PR was acquired by holding company Huntsworth in 2011, and merged with Huntsworth’s flagship agency Grayling January 1, 2014. The merger created a Top 10 multi-disciplinary communications firm offering PR, digital and social media, investor relations, public affairs and government relations through 300 people across 10 offices in North America. Grayling has offices in 80 additional countries outside the U.S., covering 43 languages and 15 time zones.
Atomic was founded in 199 by Andy Getsey, a former advertising account planner with a background in large data-driven campaigns for major brands, James Hannon, a technologist and digital creative, and Rebecca West, a career PR professional.
Atomic went on to become Tech PR & Social Agency of the Year in 2010, a Top 3 Global Tech PR & Social Agency in 2011, and a Top 10 Global Boutique PR & Social Agency in 2012. Atomic was a pioneer in applying sophisticated analytics to drive transmedia communications programs. Atomic’s ComContext analytics platform and processes, now part of Grayling’s offering, provide rare technical insights into dozens of aspects of social dialog, media coverage, sources and trends, language and other elements to guide strategy & creative, planning, execution and results assessment.
Through its PR, social and digital work with notable startups, mid stage, and publicly traded technology companies, Atomic helped create and define categories like Web Services, Web 2.0, Mobile Lifestyle, Social Music, and the App economy. Atomic also propelled longer movements in information security and privacy, personal finance, entertainment, style, travel, big data and cloud, social networking, connected devices and gadgets, motion controls, and the consumerization of the enterprise.
In addition, Atomic was instrumental in helping to rebrand and recontextualize iconic brands like IMAX, Polaroid, Pioneer and Sony, while helping save the Hollywood Sign, promote the 75th Anniversary of March Madness, educate consumers about phishing, and introduce an amazing array of startups, products and services to consumers around the world.
More than 75 Atomic clients were acquired by larger brands, or went public and became household names themselves.
Atomic’s technology and processes are now part of Grayling’s data driven insights offering and continue to make big differences for Grayling clients. Frequently 100% or more across lots of campaign performance measures compared to pre-start baselines.
Andy Getsey is now executive vice president, Grayling. James Hannon is now chief data officer, Grayling. The two are the co-chairs of Graylings US Technology Practice. Rebecca West is SVP and managing director of H30 Communications, an Atomic spinoff also owned by Grayling based in San Francisco.