Yahoo! Personals is an online dating service. It allows users, free of charge, to post a profile and search for others with whom to communicate within the Yahoo! Personals community. Users can also send short one-time messages to others to communicate their interest without charge. With a paid subscription, Yahoo! Personalsâ€™ users can e-mail and use Yahoo! Messenger to communicate with others in the Yahoo! Personals community. In 2007, Yahoo! Personals was redesigned to deliver a new look and provide access to mail and search results. Yahoo! Personals generates revenues primarily from premium user subscription fees.