Cloud4Wi is a cloud solution, enabling managed services providers to deliver their own customers next generation managed Wi-Fi hotspot services leveraging on a multi-level approach. In detail, Cloud4Wi not only offers Internet access but, thanks to the under-the-top approach, provides also active contents and geo web apps through the splash portal, as well as creates new revenue streams. In addition, Cloud4Wi is the market place for web apps tailored to the Wi-Fi, capable of enhancing the end-user experience thanks to innovative application services and providing effective business tools to Wi-Fi hotspot services managers. Hosted in the cloud infrastructure of Amazon EC2 Web Services, Cloud4Wi can also be installed in a private data center. Cloud4Wi is a vendor agnostic solution allowing a huge reduction of up-front investments and operational costs.