| Company | Pelago |
| Website | whrrl.com |
| Blog | pelago.com/blog |
| Stage | Live |
| Launched | 10/07 |
Pelago’s first product, Whrrl, was launched on July 10, 2008. Whrrl v1.0 was a location-based social networking and discovery application for the iPhone, Blackberry and numerous other mobile phones.
On March 13, 2009, Pelago launched Whrrl v2.0- a storytelling application for the iPhone, mobile phone and Web. Whrrl v2.0 lets users share life’s moments in real-time through location, photos and text updates that are automatically organized into a story. Whrrl v2.0 is also collaborative so several people can contribute content into one shared story.