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General Information

Company Pelago



Whrrl is a social location-based game with a purpose: to get people out into the world trying new things. To that end, Whrrl introduces a totally new way to explore and experience your city.

In Whrrl, people join Societies, which are passion groups for the real-world. Whether you’re a foodie, antiquer, mountain biker, margarita-lover or mom trying to entertain her kids, there’s a Society for that. People opt into the Societies that fit their lifestyles, and once in, they inspire each other to try new experiences through recommendations and photos/notes that capture their real-world experiences.

Whrrlers earn “influence points” as they try new things themselves and successfully inspire others to try things, and they share (“prove”) their adventures by sharing photos and text with friends and other Society members. Leveling up in Societies unlocks powers and Society Rewards from merchant and brand partners.

Recent Milestones

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    Whrrl — Whrrl Partners with major brands and properties in Las Vegas, including Cirque du Soleil and The Mirage, for Society Rewards (8/11/10)
    Posted 8/13/10 at 4:46pm via
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    Whrrl — Whrrl launches Society Rewards; partners with Murphy USA Oil (7/6/10)
    Posted 8/13/10 at 4:44pm via
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    Whrrl — Whrrl Partners with Red Bull, including their NY Air Race (6/16/10)
    Posted 8/13/10 at 4:37pm via
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    Whrrl — Pelago launches Whrrl 3, a location-based game designed to end social rut, at SXSW conference (3/10/10)
    Posted 8/13/10 at 4:30pm via
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    Whrrl — Pelago launches Whrrl v2.0, a real-time everyday storytelling app, at SXSW conference (3/13/09)
    Posted 4/15/09 at 4:28pm via
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    Whrrl — Pelago launches Whrrl v1.0 iPhone application (7/10/08)
    Posted 9/8/08 at 12:28am via


Whrrl screenshot
Above: Whrrl 3.0 Homescreen
Uploaded: 8/25/10
Whrrl screenshot Whrrl screenshot Whrrl screenshot
Whrrl screenshot Whrrl screenshot


Traffic Analytics






    Techflash- Foursquare rival Whrrl enters Las Vegas with ‘Society Rewards’ ( [edit]
    ClickZ- Murphy’s USA Creates Loyalty Program With Location-Based Service Whrrl ( [edit]
    ClickZ- Red Bull Gives Location-Based Marketing a ‘Whrrl’ ( [edit]
    Techcrunch - Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla. Farmville ( [edit]
    Mashable -- Whrrl Brings Collective Location-Based Storytelling to your iPhone ( [edit]
    Location-based social network Whrrl launches for the iPhone ( [edit]
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Last Edited 10/7/10

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