WHO is a free online market research applet for those who want to understand their visitors beyond basic web analytics. Created especially for websites, blogs, and publishers, WHO provides real-time insights into who is visiting your site including their demographics, psychographics and behaviors.
WHO allows you to track and measure audience demographics, psychographics, and online behavior via survey-based technology. An invitation to complete an online survey is provided to a small sample of your visitors. The entire user recruitment, invitation and questionnaire process is fully automated.
The WHO applet is served as an overlay-based invitation, which uses HTML layers. Crowd Science invitations have been extensively tested across thousands of studies and millions of respondents. They are compatible with all site types and are proven to provide high response rates and a great user experience.