webfluenz brand audit reports deliver a complete audit of a brand through listening grids, set to capture all the conversations pertaining to it on the social media. In addition to this, the report provides details about influencers who drive conversations and shape the perception of a brand.
Features
Brand’s current standing in social media space Get an evaluation of a brand’s current state in social media with brand audits. The reports takes a look at issues, gaps & challenges faced by a brand vis-à-vis the competition in the social media space while identifying opportunities to exploit.
Strengths & weaknesses Identify strengths & weaknesses of a brand vis-à-vis competition within the category dynamics. The reports enable one to understand what drives buzz around a brand so as to leverage it to one’s advantage.
Influencer Analysis webfluenz brand audit reports help identify influencers who are contributing maximum to the brands’ sentiment scores on the basis of impact, mentions, sentiment, channel and topical trends. Identification of influencers lead to an effective engagement with them in order to convert a positive sentiment into endorsement opportunities.
