Webcast Metrics audio measurement platform is accredited by the Media Rating Council, making it the industry standard for online audio audience measurement. You can provide buyers with credible third-party metrics using the industry standard that is relied upon by advertising agencies, rep firms and buyers of all sizes. Webcast Metrics® is the Media Rating Council (MRC) accredited source for digital audio listening data, making it the industry standard for audience measurement. It provides credible, third-party data that is translated into both traditional radio metrics and digital ones to facilitate both kinds of media buying. Triton Digital audio measurement is MRC accredited on the national and local level.