Visible Measures’ technology provides analytics solutions to video publishers and video advertisers via a web-based suite of tools. First, video publishers and advertisers can utilize a Visible Measures plug-in that is compatible with most online video formats. As data is collected, subscribers can access rich behavioral and demographic data via Visible Measures’ web-based reporting suite. The company also allows its customers to leverage the data collected in their operations via the available APIs and data services included in Visible Measures’ reporting tools.
