The Fits.me Virtual Fitting Room provides a photographic solution to the problem of fit in the online apparel retail environment.
It eliminates the guesswork typically needed by a shopper about whether a particular garment size meets their individual sense of fit. Such reassurance of fit has the dual effects of increasing online conversion rates and reducing garment return rates.
To create an image database of garments, male or female robotic mannequins - able to change both size and shape - are dressed in representative items from the retailer’s range, in each available size. Each permutation of garment/size is then photographed while the robotic mannequin morphs through thousands of body shapes. The output of this process is a comprehensive image database. For each image, the precise dimensions of the mannequin are known.
On a retailer’s site, Fits.me selects from its database and displays the photograph from the database that shows exactly how the garment the shopper is looking at will fit their body size and shape, simply by asking that shopper for a few common measurements.
A shopper may also choose to see how different sizes will look on them, before choosing the size that fits them the way they prefer it.
The fitting room will also explicitly alert a shopper to where the fit of the chosen garment may be wrong – for example, in arm length, or collar size.
Case studies published by the company show online conversion rates up to 62% higher than they were pre-Fits.me Virtual Fitting Room, and garment returns for reasons of fit slashed by up to 77%.
A functional online demonstration exists at demo.fits.me.
