At The Orchard’s core is our state-of-the-art digital distribution platform: V.E.C.T.O.R.™ (Very Efficient Conduit To Our Retailers). Incomparable to any others in the business, V.E.C.T.O.R.™ directly integrates with hundreds of digital and mobile outlets around the world.
Our most valuable assets, our clients’ music and video, are stored on scalable, secure servers in multiple locations. Retailers receive the encoded file that is needed at the point of purchase, whether it’s a video file for streaming, full-track internet download, lossless music file or ringtone. As retailer specifications are always changing, V.E.C.T.O.R. receives constant updates and improvements; in fact, iTunes approved us as one of their elite, direct content delivery partners for video.