Twine is a place to organize notes, videos, photos, contacts or tasks. A Web browser plug-in makes it easy to save stuff to your Twine wherever you may find it on the Web. You can also share that information with a private group or publicly. Once you ingest in all the information you want to organize, Twine applies a semantic analysis to it that creates tags for each document or video or photo. The tags match up to concepts that Twine’s algorithms associate with each piece of content, regardless of whether that concept is specifically mentioned in the Web page or other content being tagged.
What Twine does is automatically generate smart tags and connect them together. There is also a social element. If you share a Twine with others, each piece of content that someone brings into that online space is associated with that person. So when you do a search, the results that come back are influenced not just by the tags, but also by who put the information into the Twine in the first place. The more closely related that person is to you, the higher the relevance. At the same time, Twine is creating a very detailed profile of your interests which it hopes to run highly targeted ads against..