Trustmarks are digital badges with certificates used by websites to display certifications, affiliations, distinctions, and positions. Trustmarks help to establish rapport with your visitors by assuring them that you are trustworthy, have respected business relationships, and are the type of site with which they want to associate. That rapport in turn helps to increase sales and retain customers who might otherwise go to competitors. Trustmarker automatically tracks and reports to you how the trustmarks you have adopted are improving your sales conversions and visitor engagement.