Product Overview

Update
Owner:
Integral Ad Science
Status:
live
Description:
The TRAQ (True Advertising Quality) Score is a revolutionary new metric based on a culmination of data points including brand safety, page

Detailed Description

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The TRAQ (True Advertising Quality) Score is a revolutionary new metric based on a culmination of data points including brand safety, page content and structure, ad viewability, share of view, ad clutter, ad collisions, frequency capping and suspicious activity. This solution will add value to every player in the industry; buyers, sellers, publishers and trading platforms alike.