Owner
Integral Ad Science
The status of this product is "Live"
Description:
The TRAQ (True Advertising Quality) Score is a revolutionary new metric based on a culmination of data points including brand safety, page
Website:
http://integralads.com/our-solutions/traq-score

Product Details

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The TRAQ (True Advertising Quality) Score is a revolutionary new metric based on a culmination of data points including brand safety, page content and structure, ad viewability, share of view, ad clutter, ad collisions, frequency capping and suspicious activity. This solution will add value to every player in the industry; buyers, sellers, publishers and trading platforms alike.