Totem starts with the essential business profile page. We blend elements of a press page, an about page, and a team page. Totem is live today with over 2,200 businesses. 9% of their customers convert to Pro.
They're raising money to connect those profiles to a corporate information stream with find/follow functionality and lightweight CRM. Businesses will use Totem to present and respond to journalists, analysts and conference organizers — the people who wield influence, and have audience.
They're building the first marketplace for news -- Totem is "AngelList for PR."They're doing for media relations what Naval did for investor relations. They facilitate the exchange of private information for public audience as efficiently as possible.
Long-term, Totem will become the best way for anyone to keep up with the companies and individuals they care about most, and the most up-to-date source of corporate information on the planet.