Tailgate provides a clever bridge between any online display unit and a brand’s own e-commerce platform.
Tailgate treats advertising as a self-contained application. This encompasses the entire electronic commerce value chain into a single unit and appears as a traditional Internet advertising banner, video or widget, but with the capability to perform secure financial transactions using payment gateways.
Tailgate™, a patent pending technology, utilises standard Internet application platforms such as Flash or Ajax to create a presentation layer for the advertising content and proprietary techniques to securely communicate with the advertiser’s electronic commerce database, as well as with the trusted payment gateway in use. The units provide 256-bit SSL security protocols in conjunction with numerous proprietary encryption protocols for each transaction, to guarantee the user’s security and privacy. User information is never stored or held and is deleted in 90 seconds if the information is not processed by the receiving e-commerce provider. The security framework is fully PCI compliant and meets all international security standards. Additionally, California-based Verisign secures the secure socket layer connection from the units to the main e-commerce Web server and payment gateway used.
