StarMail is a new form of online mail system, helping companies to strengthen relationships with existing customers and attract new ones. After registering for the service, choosing a template, and entering company information and logos, users can send e-mail or collaborate with co-workers to send to recipients.
Furthermore, companies can send gifts to customers in the form of StarGifts, embedded electronic gift cards redeemable at retailers including Starbucks, iTunes, and Sharper Image, among others. The service allows easy payment collaboration, and each party can choose how much they wish to donate. Additionally, if the recipient doesn’t enjoy the gift card, they can easily exchange it with any other one of equal value.