Sportingo challenges the traditional methods of sport reporting by allowing fans to determine what gets talked about. Content generated by fans ranges from match reviews and team performances to nostalgia articles about memorable moments in sport. The articles mirror the issues that are topical and relevant to the sports fan community. Sports fans sign up and start submitting articles. All articles are edited by a professional team of editors, so ensuring that the articles contain no malicious or libelous content and as few inaccuracies as possible. Once published on the website, other fans then have the opportunity to comment and rank other fans’ articles. Sportingo has broadened this platform to enable official sports clubs and organizations to integrate into its website high quality, fan generated content.Amongst its partners are FIBA, International Tennis Federation, WTA and others.