SocialCash

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SocialCash is an ad network for the applications developers have built on Facebook.

SocialCash has two products. The first is the advertising network, called BannerCash. Developers put a slice of code into their applications, which serves ads to users of the app, and the revenues are split between SocialCash and the developer. Another product called PointCash enables people to pay real dollars or complete offers to sign up for services in exchange for virtual goods such as poker chips or a fancy virtual card to send to a friend.

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