The status of this product is "Live"
Social Operating Platform was added to CrunchBase in 2012

Product Details


Unified, a new enterprise marketing technology company, will today introduce what it calls a Social Operating Platform (SOP), designed for large brands and agencies who need better automation and management of paid and owned media campaigns. Unified’s approach is simple. Its SOP is a platform for managing advertising across different social channels, such as Twitter, Facebook, YouTube, LinkedIn, and open web social networks and mobile platforms. Here’s where it gets interesting: it goes far beyond just managing those programs.