mReplay SocialCatalyst leverages the massive business intelligence of mReplay Livedash, in order to identify, engage, and activate influencers, providing more effective advertising.
Designed in response to recent trends of peer influence, the SocialCatalyst platform provides clients the ability to identify and activate mass influencers (those who report first) and mass mavens (those who like to share) in a highly scalable and automated method. By measuring users’ information velocity (how fast are their shared links amplified), their potential reach, and historical credibility, SocialCatalyst offers in-depth influencer profiles and scores on all the large social networks, including Facebook, Twitter, Digg, MySpace, LinkedIn, Foursquare, and many more.
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