| Company | Sugar |
| Website | shopstyle.com |
| Stage | Live |
ShopStyle is the online equivalent of browsing the aisles of the world’s most fabulous store. ShopStyle, Sugar Inc’s flagship site, is dedicated entirely to fashion, letting women cross-shop thousands of apparel, shoe, and accessory brands from big fashion names like Barneys New York to trendsetting boutiques like Lisa Kline Los Angeles — all in one place. ShopStyle combines fashion, social networking, and shopping, providing readers with the tools to interpret style trends so they can create, share, and shop personalized looks.