Shine, which launched is March 2008, is a large blog with magazine style layout. Content is broken up into various subcategories with the front page highlighting the newest content from across the site. Topic areas include parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology.
It competes with other women-focused blogs and content sites, such as Sugar, Inc., Glam Media and iVilliage.
