SenseArray
SenseArray is primarily used as a drop-in replacement for ad targeting engines, where it has increased revenue by anywhere from 10-20%, but its potential applications are diverse. Today SenseArray is being used for:
- Fraud prediction - anticipate which transactions are likely to be fraudulent
- Differential pricing - tailor pricing to individual users to maximize expected revenue
- Ad targeting - determine which ad has the highest expected revenue for a given user
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