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General Information

Company Uprizer Labs
Websitesensearray.com
StageLive
Launched1/08

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SenseArray

SenseArray is primarily used as a drop-in replacement for ad targeting engines, where it has increased revenue by anywhere from 10-20%, but its potential applications are diverse. Today SenseArray is being used for:

  • Fraud prediction - anticipate which transactions are likely to be fraudulent
  • Differential pricing - tailor pricing to individual users to maximize expected revenue
  • Ad targeting - determine which ad has the highest expected revenue for a given user

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Sensearray

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Last Edited 12/21/09

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