The Sennari Platform is a mobile platform developed for eMotive’s applications. The key functional components of the Sennari Platform are real time capabilities to perform user authentication, serving application-specific content (such as trivia questions and answers) to end users and game elements, virtual currency management, harmonization and expansion of multiple restrictive carrier billing solutions, rewards payouts, and loyalty point programming and management. The services suite also enables the gathering of a multitude of real time end user metrics which are invaluable CRM data. These components are made available to third parties on a managed services basis in support of a wide variety of networked products and business strategies.