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General Information

Company Tonchidot


Other Tonchidot Products

Sekai (World) Camera

Sekai Camera is a Social, Augmented Reality application that enables users to communicate by attaching digital post-its to the real world.

By looking through the camera view on your iPhone, you can access information that are relevant to that place and time, shown as an overlay on the real world.

The following are some of the features:

  1. User Generated Content Features

Air Tag: location-based digital post-its that can be text, photos or voice messages. Users can share comments, memories, graffiti, and anything else that comes to mind by leaving Air Tags at that place and moment. Other Sekai Camera users can see them by just by holding an iPhone over that location.

Air Filter: a search filter to find the Air Tags users are looking for. By specifying time, distance and type, users can sort through the many floating Air Tags around the location.

Air Pocket: a bookmark that allows users to view Air Tags even when users are not at the location the Air Tags were posted.

  1. Social Communication Features

Sekai Life: a life-log feature that shows how users and their friends have interacted with Sekai Camera in a timeline display. Users can follow other users, and view their comments and actions.

Air Profile: Air Tags that show users’ registered profiles, which float right above any user’s iPhone for others to see – just like name cards with any messages that you may want to add.

Air Tweet: Tweets that can be viewed as floating Air Tags.

Recent Milestones


Sekai (World) Camera screenshot
Above: Sekai (World) Camera Screenshot -- #1
Uploaded: 10/21/08
Sekai (World) Camera screenshot
Above: World Heritage navigation
Uploaded: 12/29/09



Sekai Camera is a social AR (augmented reality) application that offers a brand new experience, enabling users to interact in social communication through digital contents attached to the real world.

Added: 12/17/11


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Last Edited 12/16/11

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