RevResponse pays website publishers to offer their audience free business and tech resources like free magazine subscriptions, white papers, software trials, and podcasts. The publisher gets paid each time someone requests one of these free resources.
Promotional vehicles include flash widgets, dynamically driven content modules, direct deep linking, email promotions, XML feeds, and custom white-labeled sites. There is also a referral program for publishers
RevResponse.com is owned by NetLine Corporation, a provider of online lead-generation and marketing services for B2B Advertisers, Marketers, and Publishers. Founded in 1994 as the first online subscription services provider for B2B publishers with TradePub.com, NetLine enables business marketers and publishers contextually relevant positioning and promotions of their content through its distribution network of more than 4000 sites across more than 33 industry verticals. NetLine's Client and Agency relationships include IBM, Juniper Networks, Microsoft Corporation, NeoOgilvy, SAP, and Universal McCann. NetLine is privately held and headquartered in Los Gatos, California.
- 04/26/08 -techcrunch.com