| Company | Azullo |
| Website | respondhq.com |
| Blog | blog.respondhq.com |
| @respondhq | |
| Stage | Live |
| Launched | 11/10 |
Respond is a simple way to generate extra revenue for online publishers, and drive new conversions for advertisers.
Respond works by contextually matching call-to-action buttons to relevant content across a network of quality publishers. Advertisers include Nike, Microsoft, Sony, British Airways, lastminute.com and many other leading brands.
Respond offers an alternative to traditional banner ads. Call-to-action buttons are used as a way to beat banner blindness - the growing problem of visitors ignoring standard display or text ads.
Respond is free to use and simple to add - publishers add a line of code and it just works.
An article about a trip to New York, for example, might have a Book flights with lastminute.com button, alongside the Facebook Like button.
When users click the button they are taken to the advertisers’ website or shown a campaign within an overlay, which makes it possible for people to engage with advertisers without leaving the page they are visiting.
Visit http://www.respondhq.com for more details or mail team@respondhq.com