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General Information

Company ShopSavvy

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QR Code Reader & Scanner (iPhone)

ShopSavvy for iOS was originally released in 2009 and allowed users to scan product barcodes. Today ShopSavvy for iOS is in its fourth version and is offered in a free or premium version.

Founded in 2008, ShopSavvy was the first mobile shopping application that incorporated barcode scanning as its primary search mechanism. The app got its start on Android after winning Google’s Android Developer Challenge in the summer of 2008.

• 7M+ users, 13M+ downloads • Top 10 Android App • Top 100 iPhone App • 9K+ downloads per day on iPhone • 20K+ downloads per day on Android • Selected by Consumer Reports as the BEST scanner

Powering the mobile ShopSavvy client is a powerful comparison engine called PriceNark 4. In 2008 ShopSavvy acquired Textbook Trader, a niche price comparison engine, and expanded its capabilities to allow for live local inventory and pricing.

• 33M+ product API calls per month • 40K+ retailers, 20M+ products • Built using .NET and leveraging Hadoop MapReduce

The company generates revenue through its advertising framework called AdOns. AdOns allow advertisers to target consumers at the highest point of purchase intent based on their location and the product they are about to purchase. These UPC+GPS powered ads come in several forms including: coupons, rebates, warranties, games, Facebook ‘Like’ programs, app promotion, targeted video and loyalty card integration. Integrated with QuickPay, the company’s mobile wallet, AdOns allow for easy and immediate conversion.

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Last Edited 2/24/11

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