| Company | PubMatic |
| Website | pubmatic.com |
| Blog | pubmatic.com/blog |
| Launched | 1/08 |
PubMatic allows online publishers to focus on site content and growing site traffic, instead of grappling with the complexities ad networks to find the best way to monetize their site ad space. They claim they can help optimize a publishers site from registration completion in only ten minutes.
PubMatic automates and optimizes these decisions in two key ways. First, PubMatic auctions the publisher’s ad inventory across leading ad networks such as Google AdSense, Yahoo! Publisher Network, ValueClick, and others. By continuously monitoring the eCPMs that each ad network is paying for a publisher’s ad inventory, PubMatic is able to dynamically shift the ad inventory to the ad network that is paying the most.
Second, PubMatic’s sophisticated algorithms determine the optimum color scheme for a publisher’s text ads by looking at the publisher’s web page, the visitor, and other factors. PubMatic can change the color scheme for a publisher’s ads in real time in order to maximize conversions. Best of all, PubMatic lets publishers work with a single set of ad tags and generate consolidated reports instantly.
