Proximic Publisher Program
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The Proximic platform is able to deliver ads through a variety of publisher environments. These include the traditional self-service ad unit as well as mobile apps and publisher networks.

Instead of the keyword, semantic, or statistical approaches to providing contextually relevant ads that most of its competitors take, Proximic uses proximity analysis.

Proximic’s algorithm translates each body of text into a pattern of characters that then becomes represented by a mathematical vector. Matches are done through traditional vector analysis.

Using this method, Proximic can also create matches between product listings and Web pages, thus opening up what is now an inventory of product search results to the world of contextual advertising. This approach, the company says, offers more targeted, relevant results, helping publishers see higher click-through rates than they would using traditional methods, like Google’s AdSense.

In January 2008, Proximic signed deals to syndicate product listings from both eBay’s Shopping.com and Yahoo’s Shopping Network as contextual ads on other Websites. The deal increased Proximic’s advertising repository to over 50 million items.

Milestones
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11/20/08 — New version of the Publisher Program released
11/6/08 — Proximic goes to China - contextual ads available soon
6/17/08 — Self-service program gives publishers, bloggers, content providers access to 50+ million ad units to better monetize online properties
1/16/08 — Proximic Scales New Online Advertising Network With Key Industry Agreements
10/1/07 — Released Publisher Program Beta - first basic widgets