Record Revenue, More Employees, Improved Technology
New York, NY (PRWEB) July 13, 2011 adMarketplace is doing its part to help the economic recovery, doubling its headcount in less than six months, growing revenue, and driving sales for its advertising clients. The leading search advertising network recorded the biggest quarter in its 12 year history, increasing revenue 39% in just three months. And after posting 125% total revenue growth from 2009 to 2010, revenue from direct advertisers is up more than 200% and the average cost per click for its advertisements has increased by more than 60% over the last 12 months. This growth is driven by the companyâ€™s focus on closing and growing direct advertiser accounts, and the number of advertisers buying performance traffic directly from adMarketplace grew by more than 500% over this same period. adMarketplaceâ€™s success has been accompanied by major technology advancements across the board: AMPscore, adMarketplaceâ€™s proprietary method of identifying high-performance traffic sources, has been automated â€“ and its newly-developed user retargeting technology has already amassed over 100 million profiles. CEO Jamie Hill: “At our core, adMarketplace is a data-driven advertising technology platform, so I am pleased that AMPscore is becoming the industry standard for measuring traffic quality in the search syndication space â€“ not unlike the Nielsen ratings from my days in television.” To keep pace with its rapid growth, adMarketplace hired 15 employees in Q2 and the company recently signed an agreement to acquire an additional 7,255 sq. ft. of adjacent office space to accommodate this expansion. COO Adam Epstein: “We have been in the advertising technology business long enough to know that itâ€™s either Scale or Fail. In the second quarter, we scaled our advertiser and publisher base as well as our technology platform.” About adMarketplace.com: The Internet’s largest marketers and agencies rely on adMarketplace.com to deliver search performance outside of Google, Bing, and Yahoo. With over 250 million searches each day across distribution channels worldwide, and backed by powerful, easy to use tools and expert account specialists, adMarketplace.com is the leading source of innovative search advertising.