plista’s first product is a browser extension that personalizes existing web sites by overlaying and re-ordering existing content with one click. There is no integration need from the publisher site plista while plista anonymously follows what users like and don’t across sites. They receive personal web pages all over the web and individual recommendations based on their preferences. Users find related articles and products and are able to share this relevant content with people that really like it.
plista is an internet-based network that allows – by means of automated collaborative filtering (extrapolation of previous preferences), item-based filtering algorithm, and related data-mining techniques – for assigning of individualized recommendations to every possible item (content, product, services, advertising, etc.) on various channels (internet, mobile devices, VoD, etc.).
With plista social and personalized targeting methods as well as trusted referrals become applicable globally throughout the internet, mobile and other devices - marketers will be offered a service to target, personalize, localize and mine rich user data of prospective clients or customers with the customer controlling his recommendations (pull model) instead of receiving uncontrolled active advertisement (push model).
