Playground is an end-to-end on-device portal solutio. Effectively a mobile storefront for APAC. It is white labeled for own branding and allows the download of video, music, games and the streaming of video and music. It is compatible with full variety of handsets and has SMS and WAP based billing, single purchase as well as subscriptions. Playground has a content portfolio aggregated from more then 300 providers and currently runs in India (Airtel and Tata) Vietnam, Philippines and Thailand.