| Company | PermissionTV |
| Website | permissiontv.com |
| Stage | Live |
| Launched | 8/07 |
PermissionTV provides a flexible technology platform that helps brand marketers and advertisers, media companies and publishers, as well as their agencies, content producers and technology providers leverage the power of online video to achieve their marketing objectives through the creation and management of customizable experiences.
The company delivers the only interactive online video platform - delivered as a Software-as-a-Service (SaaS) offering - that intelligently responds to individual viewer preferences and needs. It’s online video tools help customers capture new audiences, enhance relationships, maximize customer value and generate revenue.
PermissionTV’s solutions include: PermissionTV SmartPlayerâ„¢, a video publishing platform that is used by customers to SmartPlayer to create their own branded, online video initiatives. Product features include:
•Smart Playlists – presents video content based on targeting rules that combine viewer information (e.g., demographics, geographic location) and business objectives •Video Overlay – delivers supplementary information during video playback such as commentary, links to additional content, product purchase options, etc. • Integrated Viewer Feedback – gives viewers the opportunity to provide feedback during video playback through voting, polls, clickable graphics, etc. • Hotspotting – highlights areas within the video for selection to trigger activities such as learning more detail or purchasing a product • Contextual Viewer Notes – allows viewers to add notes directly into the video experience, creating personalized messages to share with friends • Tag-based Viewing – enables videos to be tagged and re-organized to create new viewing experiences • Ad Serving – supports the integration of multiple ad servers and formats within one video experience to give viewers the most content-relevant advertising and presentation • Syndication – enables all capabilities to travel with the video for distribution to other sites, blogs and social networks including MySpace and Facebook
Platform Development Kit (PDK) - enables developers to quickly and easily build custom online video applications through its published application programming interfaces (APIs) and Web services. The PDK leverages the power and extensive capabilities of PermissionTV’s core platform, including video preparation and management, player deployment, reporting, and pre-built integrations with leading providers of video and advertising technologies to allow the developer to focus on the viewer.
The Solutions Hub - provides a full spectrum of ready-to-use, online video applications to rapidly customize and deploy online video experiences. The Solutions Hub features example integrations with a wide array of technologies including: DART, Google Ad Sense for Video, Grid Networks, Move Networks and Tremor Media.
