- May 9, 2014
- Monetization, Optimization
- OpenX SSP is a platform that allows publishers to efficiently optimize revenue from multiple ad-buying sources.
OpenX SSP is a platform that allows publishers to efficiently manage inventory and optimize revenue from several different ad-buying sources in real time.
The OpenX SSP combines yield optimization and sell-side technology, and by adding RTB demand from the OpenX Ad Exchange and ad network mediation, OpenX can fill 100% of a publisher's inventory. Detailed analytics and reporting on audience segments, advertisers and yield provides publishers with insights on the value of their inventory.