OpenX’s Supply-Side Platform is one of the most efficient in the industry. It's built on Demand Fusion technology, which maximizes revenue by exposing each impression to RTB and network demand in a comprehensive auction. It automatically manages network relationships and optimizes non-guaranteed inventory without jeopardizing quality - all in a platform that incorporates extensive reporting and best-in-class ad quality protection.
|Jun 9, 2014||TechCrunch - With Its “Demand Fusion” Tech, OpenX Helps Publishers Take A Smarter Approach To Real-Time Bidding|
|Jun 9, 2014||Venture Beat - OpenX Transforms Concept of SSP with Industry-First Demand Fusion Technology|
|Jun 9, 2014||The Next Web - OpenX Combines Real-Time Bidding and Ad Networks|
|Jul 11, 2013||TechCrunch - United Online Chooses OpenX As Its New Ad Optimization Platform|