| Company | OpenX |
| Website | openx.com |
| Blog | blog.openx.org |
| Stage | Live |
| Launched | 2/12 |
OpenX Lift is a yield optimizer that works from within an ad server.
Whenever an ad call occurs, OpenX Lift uses predictive algorithms to determine what each demand partner will pay, then factors in their historical fill and discrepancy rates to calculate the true CPM potential. OpenX Lift then sends the impression to the buyer offering the highest yield.
